JOYRICH X NOVELIST
At Joyrich we did a lot of unique collaborations with established and up and coming companies. In this case it was an up and coming Grime MC out of London. Novelist was making his big debut and Joyrich was making its presence felt in Londons eccentric street wear fashion scene at the same time. This collaboration had me meeting with the artist and hashing out a style guide for the collection. After some back and forth a workwear inspired collection was completed a debuted at London and New York events. With this kind of project i was responsible for not only designing the collection but all graphics involved, party fliers, logos, etc. As with most collections I designed with Joyrich, i was responsible for fit and quality of production samples and In this case ordering quantities and shipping logistics.
Photographer - Noah Menard