REEBOK X JOYRICH
This collaboration put me in charge of designing colorways and the graphic elements of the classic pump fury shoe and new pump fury sandal. I was in direct contact with the factory in order to get colors and fabrics just right. We went back and forth on the gum outsole color and leather pull tab fabrication. We ended up with a funky 90's inspired shoe collection that fit right in with our Spring / Summer 2017 collection. I was also in charge of the lookbook and video production.